i was responding to the parent who said " I can only conclude" so i thought that providing an alternative conclusion would add to the discussion.

i don't think this is lazy conspiracy... many amazon pages in the U.S. heavily promote their home services offerings so it is clearly an important initiative for them. furthermore, "amazon key" does solve a really big problem with home services: service pros typically work during the business day, but some (perhams most) of the best customers are at work during that time.