> If you're succeeding by telling everyone your service is secure and reliable, I default believe you, because courting customers who value security and reliability is a really bad strategy if your service is flakey and insecure.

I'd caution against this approach when it comes to security, unless your "default [belief]" is already tempered with "Hey [security-knowledgeable person I know], have you heard of [product] before?" and gauging their reaction from the sales copy.

If you're going to trust, make sure you also verify.