Honest in the sense that they are upfront about how they make the majority of their money - through phone/computer sales, and not through the sale of your personal data to 3rd parties, or targeting adverts at you.

Having a greater focus on user privacy adds to their honesty in this regard in my opinion, as they are protecting our personal data and not selling it, and even defending access to it.

When has google misled about how it makes its money? It's been pretty upfront about the tradeoffs and how googlestuff is paid for.

This kind of argument has been going on for well over a decade at this point - to suggest that google isn't honest and open about its business model at this point is simply choosing to be willfully ignorant.

I've given you plenty of well-known examples of Apple behaving badly. This isn't to say "Apple is the Devil", but that they're not this shining knight that some people paint them as. They behave dishonestly when it suits them as well.

Here's another example: tax evasion. Apple is the doyen of tax evasion. Is it legal? Yes, but stretched to the limit. Is it honest? Nope; it requires fiscal shennanigans, and they're not afraid to throw their weight around to keep things cosy for themselves. If they truly were honest, they'd pay their taxes, like the general public expects of good citizens.

I do not agree that google are upfront with the users of their services that they collect their data and use it to target ads at them.

How many regular consumers are aware that their android phone tracks their location and stores this data on googles servers nearly continuously? And that every single google assistant query is recorded and saved on googles servers? And that all this data is used to target ads and refine google services?

I don't disagree that Apple has unpalatable aspects to their business, as do all business of that size, but in my opinion they are more honest and upfront about how they make their money when they are compared to Google.