I should add that the portable Bluetooth speaker he was demoing sounded great compared to other offerings in the market that I have heard. I wasn't sure if this was more due to the codec or the general quality of the components. The speaker in question is the Dali Kaitch https://www.dali-speakers.com/loudspeakers/active/dali-katch... for those who are curious.
Apple doesn't support aptX so it's irrelevant to cableless iPhone users.
On a side note I found this analysis of aptX very illuminating. I found it after the salesperson in my local B&W store tried tell me it was completely lossless http://www.sereneaudio.com/blog/how-good-is-bluetooth-audio-...
I should add that the portable Bluetooth speaker he was demoing sounded great compared to other offerings in the market that I have heard. I wasn't sure if this was more due to the codec or the general quality of the components. The speaker in question is the Dali Kaitch https://www.dali-speakers.com/loudspeakers/active/dali-katch... for those who are curious.
Apple doesn't support aptX so it's irrelevant to cableless iPhone users.