True, I think I would agree, there are many immediate benefits.
But it has to be carefully considered, as it might hinder a longterm plan for a nice, breathable atmosphere.
But once we reach mars, we are probably busy first, with primitiv things such as life support ...
The notable benefits from such an approach would be the ability to easily deliver asteroid-based water deposits (aim it at Mars, let reentry do the rest), as well as the significant simplification of ground based colonization technology - it's far easier to build resilient habitats for a non-breathable atmosphere than it is for a vacuum, and the risk of accidents and difficulty of venturing outside is much, much lessened (a face mask or filter and oxygen tank instead of a bulky spacesuit), not to mention the radiation protection afforded by a thick atmosphere.