On a related note - Recently I've noticed that pricing, or more specifically menu selection, is also happening in brick and mortar shops.

Going to a McDonald's, I noticed their menu boards went displaying children's meals or value items during my last visit - looking around the window and floor ads, I did see mention of discount items available but nothing in the menu-board slideshow.. Didn't think of asking at the time, thought it was odd, now I have come to realized they were gaming me for higher sales items.

Now will stick to establishments with printed menus and non-video menu boards.