Not looking at this part, the whole article makes sense. Nowadays, we all see that it's difficult for small startups to promote themselves. The privilege on major platforms is given to those who pay more(ex: Google). Even if one company gains enough traction and begins to become successful, another larger corporation buys it (in best case) or makes everything to not let it get larger market share. Thus, "big guys" now are a barrier on our way to progress.