Assuming you had the means, would you pay 100k with the knowledge that, as an early adopter, you will be helping making future treatments more affordable for those who really need it? think of it as a 100k donation, and you get a cold cure for free.
No, but I'd donate that to a viable cause. I used to be pretty poor so I still know how much $100,000 is worth. (It's a whole lot of skeeball.)
So, I'd not pay that to cure me of the common cold. Not a chance. I don't mind the cold. You sniffle and feel poorly for a few days. Meh... The benefit isn't worth that much to me. I'd probably pay up to a few thousand for it, but not that much.
Hell no. I might pay for treatment for someone who were immunocompromised. For me? Nope. It's just a virus. It'll go away.
I'd pay a lower amount, however.