sounds like the latest predatory scam in for-profit 'education':

step 1: name your for-profit entity such that it sounds like an actual university, even though it isn't.

step 2: talk about how much you want to help out poor students so they're not in debt.

step 3: student ends up paying quite possibly the same amount of money equivalent to the debt they might accrue from a 4-year degree

step 4: student finds themself SOL in the long run since they do not possess a college degree

finally, here's a gem right from the company's home page: "Refer a student that joins and you'll both receive $250." oh dear.