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Re:What you should know as a founder of a software company by ivm on Friday October 20, 2017 @09:14AM (#15515480)
I don't suggest to learn it all before starting. But I wrote #1 in the "Marketing" part:

"Have I solved a problem serious enough for people to bother to become my customers?"

Re:What you should know as a founder of a software company by emptybits on Friday October 20, 2017 @09:33AM (#15515595)
On second read, I get it. Thank you. That's big-thinking "marketing" to me, but it's there. :-) As long as a founder themselves owns that sort of marketing role then it gets the attention it needs and (still) I think the other items on the list need to be guided/gated by this marketing to a large degree even from the first days.

Thanks for the added clarity and article.