Because of the term 'NoSQL' people (programmers) assumed they could throw all the information all those neckbeards are whining about overboard. Because NoSQL, people don't seem to treat it like a database and just toss data in it and run queries in the most insane manner possible. Just ignore the fact that your code makes it so that every single query is doing a full tablescan! That doesn't matter on NoSQL right? For a long time, case insensitive queries on a field were done (and recommended) using a regexp...