Expensive, for a company with a ridiculous cash stockpile. I think many users would trade a touchbar in for a better keyboard and a slightly heavier laptop (acknowledging you won't be able to get a laptop as thin with a different type of key). This is a really important issue for a pretty significant chunk of their core tech audience. If Dell can manage the complexity of their product line and all the options they have, then Apple can budge a little on the mono-design of their laptop product lines. I get it on phones and they already proliferated their phone options too much IMO, but laptops, especially since you can put that out of the way as a custom order on the web site for people that really care, just seems like an obvious thing. That or figure out how to make everyone happy.