Well, in going from cable to Netflix, I probably reduced my time spent watching moving pictures by 75% (not that it was very high to begin with). In addition to the rationing involved (at least at the beginning, before the proliferation of Instant Watch), there was perhaps the decreased sense of "must get my money's worth." Paying $60/month for cable to watch two hours a week feels more wasteful than paying $10/month for the same.