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Re:Introducing Surface Book 2 by duxup on Tuesday October 17, 2017 @02:21PM (#15493349)
"they're addressing the boss's boss"

I wonder about that with truck commercials.

I feel like every truck commercial is a sort of "See this is how we want our customers to act!"

Re:Introducing Surface Book 2 by kpxxx on Tuesday October 17, 2017 @05:09PM (#15494969)
The difference is they are demonstrating fantasies or idealizations that much of their customer base have or aspire to themselves. Truck commercials are made that way with a large part of their customer base keenly in mind.