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Re:The war to sell you a mattress by rwmj on Tuesday October 17, 2017 @11:23AM (#15491674)
Not VC-funded, but MoneySavingExpert which is a fairly well regarded and large UK site for people interested in financial products, FI, etc was sold by its owner in 2012 for £87M. It makes most or all of its money from affiliate links, although it has a transparency policy where links that make money for the site have an asterisk next to them, and they also include (but not as prominently) non-affiliate links.

There are some revenue numbers in the Wikipedia page:

https://en.wikipedia.org/wiki/MoneySavingExpert.com

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