What a difference a word can make:

This post heading:

Google is building an anti-Amazon alliance, and Target is the latest to join

and the source article:

Google is essentially building an anti-Amazon alliance, and Target is the latest to join

The one word changes the article from providing an interpretation of a set of facts to a declaration of a proven fact. Since Recode has some gravitas the difference is even greater than if it was a blog mill churning out click bait.