Until they solve the selection issue I just don't care what else they can offer.

Amazon has won in my book by being a one stop shop for literally everything. I almost never price compare anymore because it's just so damn convenient being able to go on there, search, and have it in 2 or fewer days.

I just went through my last two months of Amazon purchases and searched for them on Target:

  No results: 16 items
  Results, but inferior products I wouldn't have purchased: 3
  Equivalent item but far more expensive (double or more): 3
  Identical item or equivalent I still would have purchased: 11

In the end, they could have "replaced" Amazon 33% of the time for me. That's low enough I'm never going to bother.

Edit: I saw Wal-Mart in the article so I did the same items with them. They were only missing 4 items for an 88% success rate and a few looked higher quality than I got. Not sure if they're any less "evil" (whatever that means here) but they fared much better than I expected.