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A comment on Google is building an anti-Amazon alliance, and Target is the latest to join.

Re:Google is building an anti-Amazon alliance, and Target is... by ChuckMcM on Friday October 13, 2017 @11:58AM (#15466751)
If they are fighting how will they become Googlezon ? :-)

I don't think Google saves itself by being a federated shopping platform (aka the Uber for Amazon). It would do much better by continuing to attack Amazon's AWS offerings with its own, after all if Google can keep Amazon from making a profit on their infrastructure it goes back to be a cost/liability at Amazon rather than an Asset. That cuts into profits eventually.

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Re:Google is building an anti-Amazon alliance, and Target is... by ISL on Friday October 13, 2017 @12:01PM (#15466771)
In between profit and liability is break-even. For a company with a mantra of "your margin is our opportunity", break-even is an acceptable outcome.

As long as companies can make money on float, sheer volume can be its own profit center.

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Re:Google is building an anti-Amazon alliance, and Target is... by r00fus on Friday October 13, 2017 @12:45PM (#15467265)
Were you referring to this [1]? If you s/Friendster/Facebook/ I think it seems very interesting. The information-security-state is already here, we just don't have most of the benefits (those accrue to the advertisers and TLAs).

[1] https://en.wikipedia.org/wiki/EPIC_2014

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