"Run the reports."
"Instead, can I please help replace this broken system with a modern one that is automated and good?"
"This is your verbal warning. The next step is a written warning. Run the reports."
"Your system for reporting is manual, tedious, and error prone. How could you be proud of this?"
"I am going to my office to write a written warning, of which you can accumulate two."
"The quality of the system is terrible and I can't stand behind it. The fact that you've refused my offer to improve it means that I should probably just leave. I quit."
I have nothing to do with their regular operation, I'm just an investor to help a friend out. I suppose I could get you a job as a sandwich artist, though. Maybe someday you'll make Assistant Manager! ;-)
Err... Your other option is being a logger. However, I don't employ them, they actually pay me.
It shouldn't be a big deal. The person's manager needs to sit them down and say: "This is what's expected of you. We expect you to run these reports, same as everyone else at your level. I know you have prior experience, but at our company you are <job role / job level>". If they won't do it, fine: "so long".
The difference is they'll do the quitting rather than you doing the firing.
There's a difference between 'it should be done like this' and outright refusal. I'll listen eagerly to the former. After all, I probably hired them to do things I could not. If I could have done them, I'd have not needed to hire them. I have no time for the latter.
"Run the reports."
"No."
"This is your verbal warning. The next step is a written warning. Run the reports."
"No."
"I am going to my office to write a written warning, of which you can accumulate two."
Et cetera...