I love their first FAQ. You don't often see a service that comes out and says "This probably isn't for you."

> Q: Will This Work On My Site? > A: Technically yes, economically probably not.

That same answer goes on to discuss how much revenue you could actually expect from using this crypto miner: "With just 10–20 active miners on your site, you can expect a monthly revenue of about 0.3 XMR (~$29)."

It seems like in some situations, where users are incentivized to stick around and mine for a bit, this could be an effective model. It seems like there is room for improvement in tuning power consumption and fees charged. Plus, if ad blockers block miners, it's likely a non-starter... but the merits of that are a different debate.