Calling Pokémon Go "AR" is probably the single most damaging thing tech press did to the field. It's about as much AR as Snapchat dog-ears stickers in preview when you're taking a photo.

This is how real AR prototypes look in practical applications:

https://www.youtube.com/watch?v=oBzIKZqEGwI

IMO this is going to be huge, and I can't wait to have it in a HUD format instead of having to hold a phone or a tablet in front of you.