Established services... maybe? Although the list on Wikipedia[0] doesn't make it seem as dramatic.

I know of at least one website[1] dedicated to track whether or not Google had shut down products yet. I think the thing that started this meme was when Google shut down Reader[2].

[0] https://en.wikipedia.org/wiki/Category:Discontinued_Google_s...

[1] https://didgoogleshutdown.com/

[2] https://www.google.com/reader/about/