I think it will match their version of success when they run out of money and are no longer able to support their users.

I don't know about the case you mention. I do not think that Apple manage their developer community well, but most issues like the one you highlight are generally edge cases - users doing something that isn't clearly defined by Apple rules. What was the company and what did its apps specifically do? If it was fraudulent adware do you not agree that they should be removed?