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Re:Jewelbots – A Friendship Bracelet You Can Code by dragonwriter on Monday October 09, 2017 @11:34PM (#15439117)
> You have to assume they did some research and that's what girls want.

Or they did some research and that's what potential members of the target audience who aren't already buying into existing products of the same type aside from consideration of the gender-orientation of marketing want.

That those people are largely girls is, well, kind of beside the point: why compete in a crowded market when by marketing in a particular way you can compete in a more open niche.

Re:Jewelbots – A Friendship Bracelet You Can Code by atomical on Tuesday October 10, 2017 @04:59AM (#15440382)
How are they not competing in a crowded market?