I hear you. If you think of it as a way to appeal to feminine girls instead of all girls, it makes more sense. I know gender neutral coding toys already exist, but I think there's room (and a place) for super feminine ones too! Whenever I have to buy a kid a present, I try to aim for the fun yet educational toys, regardless of which gender its marketed to, but not everyone does that.

I know people who will buy a random pink toy from the girls' toy aisle if they need a present for a girl, regardless what it is. Its pink, so it must be appropriate for a girl. The present giver feels like they did their job.

I think the mere existence of feminine coding toys will increase the chances of girls ending up with any sort of coding toy, which is the goal, right?