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A comment on Microsoft gives up on Windows 10 Mobile. Parent comment

Re:Microsoft gives up on Windows 10 Mobile by j_s on Monday October 09, 2017 @06:59PM (#15438129)
Microsoft used to only make money selling software licenses. This has changed with Azure cloud stuff, but the majority of their incentives still don't align with their developer/customers.
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Re:Microsoft gives up on Windows 10 Mobile by bonesss on Tuesday October 10, 2017 @06:41AM (#15440746)
With Azure they can bill you for the licenses and the computing platform, while also ensuring a pretty impressive degree of lock-in once the platform is sold.

Not only are their incentives still out of alignment, the massive consultant eco-system they maintain is still incentivized to push the same-old lock in in a new costume.

SOAs are like partners in bed... it's not just about who you're sleeping with, you gotta think about who they have slept with too.

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