Apple's behavior reminds me of someone who's voted down on a site like HN on Reddit and then pulls out links to people who said similar things but were voted up. We get it logically, but for some reason we interpret it as childish and petty.

It's notable that they didn't go to these lengths with the G4 Cube overheating debacle. Apple's gone from selling almost entirely to a devout fanbase to a general appliance company and I think the change in PR strategy may be giving them a shock.