Closely related is the https://rationalwiki.org/wiki/Appeal_to_shame which is part of a general category of fallacies called emotional appeals. You'll also note they're used constantly in debate ("pathos", it's called), because (unfortunately) they are effective, despite being wrong (as far as rational arguments go, at least). The only way to immunize yourself and others against these sorts of tactics is to understand these fallacies so that you can recognize them before you are irrationally swayed.