Most people in IT already know what distributed databases are. They don't want a distributed database. They want blockchain and nothing else. The only reason they want it is because it's something they don't understand, and they naively hope that it will help them somehow.

But they already understand what a distributed db is and know they don't need it.

Which means people will not suddenly start using FaunaDB just because they try to spin it as an alternative to blockchain. people may not yet have full understanding of the implications of the blockchain but they're not idiots.