Society never moves at the pace of life. It always lags --even in command economies like China's or to a degree S Korea and Singapore. Adjustment takes time. At the same time as you point out, often times it's damned if they do, damned if they don't.

It's almost as if they would feel better if FB automated all the jobs away --not just manual labor low hanging fruit, but all jobs so that they would not have anything to blame on FB --except now everyone who used to work for them is now unemployed (presuming much of the industry learns from FB and also automates --in a purposely extreme example)