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Re:Google CEO Appeases Publishers with Subscriptions by tryingagainbro on Monday October 02, 2017 @04:25AM (#15382426)
More than 42 percent of U.S. digital ad revenue in 2017 will go to Google

The rest is arranging chairs on Titanic... My guess is that number will only go up, making things much worst.

Re:Google CEO Appeases Publishers with Subscriptions by blauditore on Monday October 02, 2017 @04:58AM (#15382529)
I guess other big domain-specific players, such as Facebook or Twitter, are not in huge danger. But direct competitors are probably fighting a losing battle.