Sure it can. If it can't then startups shouldn't bother, and revolutionaries, insurgents and freedom fighters should just surrender.

I don't know enough about what happened in this case, but you can't dismiss the entire argument purely on the spend amount.

Traditional media buys versus well targeted ads on Facebook. You don't need to sway everyone. That 100k stands up a lot more than one would think just comparing the two numbers.

How do you know? Have you ever worked in online advertising? Most companies easily spend 100k a month. Are you aware you are being manipulated by the media on this story?