Re:Apple and Consumer Choice
by internet2000 on Sunday October 01, 2017 @07:42AM
(#15377391)
If you reduce the idea that much, it becomes meaningless. Of course people want things to be better. Consumers fundamentally don't know what will make things significantly better for them, though.
> If you reduce the idea that much, it becomes meaningless.
Conversely, the idea that consumers fundamentally don't know what they want is reducing consumers so far down to their lowest common denominator that it becomes meaningless.
The truth lies in the middle.
From quite some years in software development I've found this quote of that other one about Henry Ford and faster horses is usually pre-cursor to someone about to explain a "brilliant product idea" for which they haven't done enough research.
Consumers fundamentally DO know what they want. They want life to be easier, faster, more convenient, sexy even. They just aren't collectively any good at expressing it in terms which are useful to a product designer.