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Re:It’s time to give Firefox another chance by asadotzler on Friday September 29, 2017 @09:11PM (#15370574)
If you sign in to Chrome, your history is game for ad matching according to Google https://support.google.com/chrome/answer/165139
Re:It’s time to give Firefox another chance by JamesFM on Saturday September 30, 2017 @10:49AM (#15373077)
Sure, but if you sign into your Google account on any browser it does the same thing.

It's not unique to Chrome. There are additional sync options that are available to Chrome, but those are all opt in.