Cocoa widgets for text entry in macOS support Emacs keybindings by default. Yes, TextEdit too. You cannot get nearer to beginning users than that.
But yes, it takes a time to get used to. But that's matter of familiarity.
But only Emacs users use those keybindings with those widgets, so that's not a good argument to say "emacs keybindings are well known by novice users".
Emacs cua-mode is not bad.
It does create some confusion with C-x shortcuts, eg. C-x C-s when typed too slowly will cut selected text and enter search, instead of saving :-(
But I'd love a more total conversion to CUA... E.g. I have C-o to open files, and C-w to close buffer/window.
https://gist.github.com/cben/ada7675ab9aa14000a1a50eae398611...
-- emacs user for >15yr, tired of motor context switching. (Terminal Ctrl+Shift+X/C/V vs it opening devtools in Chrome is bad enough...)
I know you can activate those keybinding in Emacs, but then none of the documentation you find about keyboard shortcuts will apply to you.
The fact that many places support emacs keybindings (like MATLAB or IntelliJ) are an indication of how many programmers are used to those keybindings, but beginning or aspiring users most certainly are not.
Don't get me wrong. I love Emacs. I use Emacs everywhere, and for everything. But I know that the default behaviour and keybindings were a hurdle to overcome when I first got to know Emacs, and it took me time and effort to get comfortable within the editor.