>Their growth over the past decade has been driven by expanding their physical retail presence on the one-giant-store-per-city model. > If they can match that in their in-home shopping apps and in delivery/assembly/install services, they could grow significantly. If they believe this, expect them to leverage TaskRabbit not just to streamline delivery/install but to offer new Ikea-branded services.

Are you aware that IKEA is a multinational company founded in 1943 and the world's largest furniture retailer, and not an SV startup?