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Re:The secret cost of pivoting to video by konschubert on Thursday September 28, 2017 @06:07AM (#15355967)
> But advertisers don’t need publishers: Advertisers long ago realized they can pay Facebook directly for traffic.

That's a very good point.

Re:The secret cost of pivoting to video by gcb0 on Thursday September 28, 2017 @10:31AM (#15357351)
or "advertisers don't need publishers, they can pay the top publisher of the day for traffic"

that's the same argument since yahoo was the top publisher. but the world keep spinning, and you can't reach anybody under 35 via Facebook anymore.