I'm very aware that there are plenty of non-Oxbridge universities in the UK (and elsewhere of course) that are of a high quality, my reasons for wanting to go to Oxford specifically aren't (entirely) because of the name it's made for itself.

- Most of my ancestors on my mother's side went to Oxford or Cambridge, so feels roughly inherited (no university on my Dad's side)

- I've lived in Oxford all my life, and a.) love this city and b.) have grown a sort of irrelevant pride for it (kind of a more localised patriotism)

- I've very close personal ties with two colleges here at Oxford, one of which is the one I'd like to attend

- I happen to know a few professors at Oxford (all in Music, as it happens), one of which is the director of music at the college I'd like to attend

The fact that "Oxford" on a CV traditionally looks better than some other universities is just an added benefit, I'm not someone who would chose it purely for that reason.

Indeed. There is practically no difference between the quality of any of the Russell Group universities. But only Oxbridge graduates feel the need to mention their college within 2 minutes of you meeting them.

May be true for some oxbridge students, but not all (and not me if I do end up doing it)

You haven't even been there yet! And you already have.

I would have mentioned it had my university of choice not been Oxford though...