In moments like these, I'm reminded of the scene in the Simpsons where the cartoon director asks the writers to come up with a name for the cool new dog character. He says "Come up with something catchy, like Poochy". He leaves the room and the writers say "Everyone good with Poochy?".

When I think of it, this 140 -> 280 might have been the same. But when I think harder, I can picture a bunch of engineers debating over this for many weeks.