> How many hacks, data breaches, and privacy violations does it take for consumers to start giving a shit?

There's a quote by Douglas Adams pops up in my mind whenever the subject comes up:

> Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.

This is the only explanation there can be for this. Every time there's a breach somewhere (of which there obviously are plenty), there's a big outrage. But those who should go "oh, could that happen to us, too?" choose to ignore it, usually with hand-waving explications of how the other guys were obvious idiots and why the whole thing doesn't apply to them.

This obviously goes for consumers and producers.

Exactly this. The last company I was in had a freelance sysadmin and a couple of full time devs. The sysadmin had been banging on for ages that we needed a proper firewall set up. It was only after we thought we had been hacked (it ended up being a valid ssh key on a machine that we didn't recognize), we checked and found at least half of the windows machines were infected with crap. Only then did they get the firewall. We decided not to admit our mistake about the ssh key, as it seemed like it was the only way to get things done.

> How many hacks, data breaches, and privacy violations does it take for consumers to start giving a shit?

https://en.wikipedia.org/wiki/Say%27s_law

In other words, it takes a better alternative to exist. Better can mean cheaper or faster or easier, a lot of things. That can be accelerated by the economic concept of "war" (ie. any situation that makes alternatives a necessity).