My boss has a Purple and loves it. I just bought a mattress and had considered getting one. I shopped quite a bit before I made my decision, but after doing hours of research I’m of the opinion that mattresses in general are overpriced and pretty easily fall victim to marketing hype. I looked at Casper, Tuft & Needle, Purple, and several others and finally decided on a $350 CoolGel king from WalMart. Works perfectly. I’d bought a Contura queen, also from WalMart for $275 6 years ago and it’s sitting in our guest room right now working gloriously and we always get compliments on how comfortable it is. We went with the CoolGel because the Contura sleeps a little bit hot and we live in a warm climate. The Contura is fantastic in the winter, but we really only get about two months of winter here.

Bottom line takeaway, and many might disagree, you can get a perfectly sleepable great mattress for less than $500 and anything more than that is straight up marketing cost or at the very least severe diminishing returns on your value.