But "disrupt" has a technical meaning, and pretty clearly defined by Christensen - a product/service that's worse for the main use of that category, but has other qualities valued by other customers for some other use; over time it improves, and while the category leader also improves it eventually "overshoots" what people need, whereas this new thing becomes acceptable AND it has those other qualities - at that point, it is dramatically replaced by the newcomer, completing the process of "disruption". Seminal example: 8 inch disk drives had (and have) greater capacity; but are bigger and less convenient, and a smaller diskdrive has enough capacity. Same thing happened to 5.25", 3.5", those tiny laptop ones, and now SSD. Same pattern. It's an industry/category event, not a company event... but some companies benefit from it.
But it's not very predictive (even thoigh the pattern seems legit in hindsight); Christensen himself famously dismissed the iPhone with about as much aplomb as Cmdrtaco dismissed the iPod. TTBF, while smartphones are disrupting PCs, it's not that absolute; about as much as netbooks did. PCs are still going strong for games, development and business. It was a different story when PCs disrupted workstations.
It started with a fairly specific pathway to "revolutionize". Thus always with cliches. They start as meaningful terms, with some interesting insights rolled in. Then literally becomes literally: People who don't understand the joke still use it.
I'm not sure if this is true, but I've heard title "President" was selected specifically for its understated connotations (as opposed to pomous titles like prime minister). It escalated.
A lot of the tech cliches start as understated ways of being hyperpolic. Paradigm a fairly an abstract term. Disrupt is an understated term for revolutionize. But when they reach ciche status, they get annoying.
There's an art to understated but ambituous, and an appeal to it. Musk pulls it off at times.
I was about to accuse America for this and quote soft words and big sticks, but....that's an americanism ain't it? I dunno. I do think american tolerance for hyperactive positivity is in play somewhere.
All that said, disruption deos happens, but is hindsight it usually seems like a technological or societal disruption, not a company led thing. I mean, news has certainly been disrupted.