The same as wifi, right? Strictly worse in every way. Except for the not needing wires way.
Wifi: The internet comes from one (inconvenient) place in the home that I can't choose. I've got a couple of powerline ethernet adapters, but I've also got a lot of devices that handle wifi, but not ethernet. The choice is between using wifi or skipping the network connection. It's great as a last- (or only)-resort connection option, and it's usually sufficient, but then my uses for it are usually pretty tame anyhow.
Bluetooth was originally encrypted, but gained the option of non-encrypted channels with version 1.1.
On top of that Bluetooth use frequency hopping.
Until recently there was no real hardware for scanning/sniffing Bluetooth traffic, at least not anything easily available compared to a wifi card in promiscuous mode.
I am completely and totally flabbergasted by their popularity. It's as though millions of people were turning their noses up at fine, free homemade French food and paying for McDonald's instead.