>>You started to read 100 books a year, you are also known to spend three months vacation every year and you wake up at 4:00AM every morning.

Groan. Another 4-hour-workweek virtue signaling superman here to tell us how we're all inferior?

He starts off with an analogy about an airport and red/purple/green bags that makes no sense at all. Switched it off, no time for this nonsense.

I didn't listen to this, but I have read The Brain Audit and it was actually a decent book. Some of it was pretty obvious, but some was quite enlightening. Of course, I say that as someone who read it while not having anything to sell and therefore didn't try it out, but it lines up with other stfd I've read elsewhere.

Oooh my, as a French person, that French accent is unbearable ^^ but it looks promising

Ah!!!! You'll get used to it after a while I promise.

Can someone explain the red-bag purple-bag analogy they use at the beginning? Made no sense to me.

It's not a great analogy IMO. It's just stating that if you don't address all of your customers' concerns, they will stall. I've got seven metrics [red bags] on which I evaluate these vendors, and your webpage covers five of them in ten bullet points. I wonder if it will handle these other two criteria, hmm. I'd better put this in a queue to think about later (keep waiting for my bags). Vs: "all my bags are here, shut up and take my money!"

Some of your responsibilities may be mission critical for your customer. Those should be identified and prioritized.