Yeah, they're all about A/B testing, not automated testing. The article shows what you get when you laser focus on CRO. They do very well though, and are probably the top hotel booking site? Definitely a lesson in there somewhere.
Re:How Booking.com manipulates users
by siddharthdeswal on Thursday September 21, 2017 @05:03AM
(#15301700)
I'd contend they're a top booking site because of the wide variety of hotels available, not because of the CRO. I'd look for the team that goes and signs hotels up to the platform, they seem to be doing a really good job in all territories.
Yes, that's definitely true, their availability is quite staggering in breadth.
Re:How Booking.com manipulates users
by user5994461 on Thursday September 21, 2017 @04:49AM
(#15301615)
They are roughly equals with hotels.com, that is also very strong on AB testing.
what does CRO stand for?
Conversion Rate Optimization
With regards to their testing procedures, the way I understand it is that they’re focusing on mitigation using clever monitoring/automated rollbacks. They pride themselves in their data analytics abilities, and this is part of that.
Source: live/work in Amsterdam and know many people that work/worked there.