Bear in mind, Tizen supports Android apps. Samsung would have a lot of work to do here, but would have the pull to get the top X apps on their market, even if it took paying devs to list them. Then just add a migration tool like Google has on their Pixel devices that plugs into their old phone and downloads all of the same apps on their new phone (and probably would report back to Samsung which apps they were unable to do so with so they know who to encourage), and voila.

I'm sure there'd be some loss, but Samsung would likely come out doing fine. Even if they lost some market share, their profits would likely go up in the end, since they'd be the ones pulling the app market cuts and such.

>Then just add a migration tool like Google has on their Pixel devices that plugs into their old phone and downloads all of the same apps on their new phone

And be pleasantly surprised when none of their Google apps transfer over? Good luck with that.

Google Apps are important in some markets, but far less so in other markets.

Samsung might lose a percentage of the SV customerbase, but everyone who’s not relying on Google accounts wouldn’t really notice.

Multiple jurisdictions are investigating the antitrust implications of how Google Apps are controlled on Android.

We'll see if this is still a problem in a couple years.

Samsung already tried to have their own app market. It was terrible and failed. Other companies like RIM tried paying developers to port to their platform. It didn't make any difference.