Please could we get over this anthropomorphizing of companies at least here on HN? If you believe in a good/evil dichotomy in a religious sense, then be aware that, in theological notions of good and evil, only human beings are equipped with such qualities; hence attributing good/evil to a thing or a juristical person is nonsensical. If, OTOH, you don't have a religious understanding of good/evil, then rationality dictates that companies must do whatever necessary to survive, else they simply wouldn't exist. In any case, there is no such thing as an "evil company".

That said, I fully support Apple in their pro-privacy stance. Now if only they'd produce professional notebooks/equipment, I'd be re-considering them for my next purchase (having owned a PowerBook from 2003 onwards, and still using a Mac mini for graphic work).