Re:Apple blocking ads that follow users around web is 'sabot...
by athenot on Tuesday September 19, 2017 @02:03PM
(#15287153)
Ads are not Apple's primary business. It's a side-service to attract app creators. More/better apps = maintain/increase the marketshare for their devices. Apple remains a hardware company at the core.
Re:Apple blocking ads that follow users around web is 'sabot...
by scarface74 on Tuesday September 19, 2017 @10:34PM
(#15290333)
Apple got out of the ad business years ago.
Re:Apple blocking ads that follow users around web is 'sabot...
by danjoc on Tuesday September 19, 2017 @02:25PM
(#15287394)
Apple is an iPhone company,
http://static5.businessinsider.com/image/59289f0379474ce7238...
Diversification doesn't hurt. Especially if it's at the expense of one of your largest competitors. Especially when your core market is mobile phones. Ask Motorola or Nokia about how being #1 in phones works out in the long run.
Re:Apple blocking ads that follow users around web is 'sabot...
by valuearb on Tuesday September 19, 2017 @03:49PM
(#15288171)
Apple makes a lot of money off of protecting it's customers privacy, which is why it can never be competitive in ads.
And it's well diversified. It's third largest business is Macintosh, which is the fastest growing and most profitable personal computer company in the world.
That's such an odd idea. I'm not sure how you arrive at it.
Apple, in this case, is simply setting itself up as a gatekeeper for advertising. Just like Apple is the gatekeeper at the app store who takes 30% of everything.
Apple isn't going to stop ads. It's going to charge advertisers a cut to reach Safari users. In the process, it claims to protect users of Safari from the "evil" cookies. Essentially, they're taking shots at Google's business model and trying to get a cut of Google's income at the same time. It's purely a money grab.
This is also great news for server side trackers. This will be a big boost for their business.