A Coca-Cola plant in Mexico uses 1.08M liters of water per day as wells dry up

Re:A Coca-Cola plant in Mexico uses 1.08M liters of water pe... by wtetzner on Tuesday September 19, 2017 @01:01PM (#15286444)

Maybe it's because it's harder for companies to compete with Coke than with bottled water?

If Coca-Cola is selling bottled water, then another company could come in and start selling bottled water as well, and there's really nothing interesting to differentiate them. But while another company can sell soda, they can't sell Coke. So getting people used to Coke means they'll always instinctively reach for Coke when they're thirsty.

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Re:A Coca-Cola plant in Mexico uses 1.08M liters of water pe... by LyndsySimon on Tuesday September 19, 2017 @03:12PM (#15287882)

If that's that case, what's stopping another company from selling bottled water today?

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Re:A Coca-Cola plant in Mexico uses 1.08M liters of water pe... by pixl97 on Tuesday September 19, 2017 @04:06PM (#15288328)

Um, the fact they would have to have deep wells to get any out of the ground, and that the water authority doesn't have any to extra water reserves to sell them. So, yea, it seems like there is quite a lot keeping competitors from selling products.

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Re:A Coca-Cola plant in Mexico uses 1.08M liters of water pe... by wtetzner on Tuesday September 19, 2017 @07:11PM (#15289542)

Sure, for now at least. Perhaps Coca-Cola is thinking longer term, or perhaps they are just doing what has worked for them elsewhere.

But if something changes the water shortage, either environmental or technological, then Coca-Cola is still in a good position.

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