Re:A Coca-Cola plant in Mexico uses 1.08M liters of water pe...
by Spooky23 on Tuesday September 19, 2017 @12:02PM
(#15285815)
Remember that Coke has a franchise bottler model.
So Coca Cola FEMSA's marketing people develop and execute their marketing strategy. Just because Mexico is a relatively poorer country doesn't mean that the business people are a bunch of bumpkins.
People in Chiapas may not be drinking Coke by the gallon, but it's a product with drug-like margins. They have a positive customer value, or Coke wouldn't be doing it.
So Coca Cola FEMSA's marketing people develop and execute their marketing strategy. Just because Mexico is a relatively poorer country doesn't mean that the business people are a bunch of bumpkins.
People in Chiapas may not be drinking Coke by the gallon, but it's a product with drug-like margins. They have a positive customer value, or Coke wouldn't be doing it.